Bad Kissingen
Münnerstädter Str. 39, 97688 Bad Kissingen, Deutschland
Adventure & Allrad | Dates 2026 & Tickets
Adventure & Allrad in Bad Kissingen has been the European Mecca for off-road vehicles, overlanding, and mobile travel for years. On an area of around 110,000 square meters above the spa town, the scene gathers to experience 4x4 series vehicles, pick-ups, individually built expedition vehicles, tents, accessories, and innovations from sustainability to e-mobility. The next edition will take place from June 4 to June 7, 2026. A well-thought-out traffic concept with free visitor parking and continuously running shuttle buses ensures a relaxed arrival and departure. Legendary is the Camp Area on the Saalewiesen, where globetrotters from all over the world come together. On the extensive off-road course with rubble, mud, water, and sand, manufacturers showcase their vehicles in real terrain, while lectures and workshops provide know-how – from route planning to vehicle technology to outdoor cooking. Those seeking the authentic 4x4 feeling will find the complete range here: live, approachable, and dusty.
Dates, Tickets, and Program 2026
The most important key data first: Adventure & Allrad 2026 runs from Thursday, June 4, to Sunday, June 7, in Bad Kissingen. The organizer will officially communicate the ticket pre-sale for 2026 starting in spring, allowing last-minute planners to book in time. For visitors, this means: Check the travel chain early, choose preferred fair days, and plan the online purchase in the official shop. Based on experiences from previous years, tickets included free visitor parking as well as the free shuttle bus between parking areas, Camp Area, and exhibition grounds; 2026-specific conditions will be confirmed in due time by the organizer. Those traveling with family should also mark the family day: On Sunday, June 7, 2026, a family-friendly program awaits with activities such as face painting and a drawing competition, and special family tickets apply; children up to and including eight years have free admission. The fair program itself focuses on diversity: In addition to vehicle premieres and product innovations, topics range from roof tents, awnings, and chassis to energy management, water treatment, and safety equipment to travel offers. Accompanying lectures in the series Fascination – Adventure – Travel delve into expeditions and long-distance travel, for example in deserts, high mountains, or Arctic regions. Workshops take place both centrally and at booths; there, manufacturers and outfitters provide practical insights, for example, on recovery techniques, tire pressure management, or storage and interior construction concepts. The complete list of exhibitors, the site plan, and the detailed stage schedule will be made available online before the fair starts. Tip: If you want to specifically speak to individual brands and outfitters, prioritize appointments in the morning or late afternoon when the aisles are a bit emptier. For spontaneous purchases, it is also worth checking transport services for bulky goods that can be booked during opening hours.
Arrival, Parking, and Shuttle: Relaxed to the Fair
The exhibition grounds are located in a nature reserve above Bad Kissingen, and from this follows a central rule: It is not possible to drive directly to the grounds with your own vehicle. Instead, day visitors head to the designated, free parking areas and use the continuously running shuttle buses. From the north or south, the A7 motorway (exit Bad Kissingen/Oberthulba) is recommended, from the east the A71 (exit Bad Kissingen/Oerlenbach). From the exits, it is only a few minutes to the city. It is important to consistently follow the signage within Bad Kissingen and not to rely on navigation devices; this directs traffic specifically to the parking areas and avoids congestion. Designated stops in the shuttle network include the visitor parking lot P1 In der Au at the airport and P2 at Kasernenstraße. Additional stops are located in the city center (Ludwigsbrücke), at Knaus Campingpark (Bismarckstraße), at Bad Kissingen train station, and at the Camp Areas. The buses run continuously during opening hours, and boarding is possible at all stops. Additionally, a special shuttle is available for people with disabilities. Bicycles are not permitted on the exhibition grounds; there are parking facilities at the exit. Those arriving by train travel via the ICE hubs Würzburg or Fulda and switch to regional transport to Bad Kissingen. Shuttle buses take visitors directly to the entrance from the train station. Air travelers can reach Bad Kissingen via the airports of Frankfurt/Main, Nuremberg, or Erfurt; the driving time by car is approximately 90 minutes each. For pilots, the airport in der Au offers the option to land close to the fair and switch to the shuttle there. In principle, parking in the nature reserve and on access roads is strictly prohibited by authorities. The designated parking areas are free and designed for the expected visitor flows, ensuring that the combination of signage and shuttle provides a stress-free and environmentally friendly arrival.
Camp Area: Overnight, Community, and Long-Distance Travel Meetings
Parallel to the fair, the Saalewiesen in Bad Kissingen transforms into the Camp Area – an internationally attended long-distance travel meeting that enjoys cult status in the off-road scene. Here, Unimogs, Hanomags, and expedition trucks stand alongside pick-ups with living cabins and bush taxis; travelers exchange routes, repair tips, favorite spots, and border experiences. The Camp Area is not just a parking space but a vibrant community that expands the fair visit with evenings around the campfire and spontaneous encounters. Arrival and entry are signposted from the entrance of Bad Kissingen, with access located Im Lindes. Prior reservation of parking spaces is not possible; allocation is handled by the team on-site from the Wednesday before the fair begins. Those who do not wish to camp should please park in the visitor parking lots; there are no parking facilities for day guests in the Camp Area. The combination of visiting the fair and overnight stays in the Camp Area is doubly worthwhile: Discover the new products on the grounds in the morning, attend lectures in the afternoon, and share impressions with like-minded people in the evening – many visitors describe this mix as a special value of Adventure & Allrad. Practically: The free shuttle connects the Camp Area and the exhibition grounds at frequent intervals, making every station easily accessible even without a vehicle. For supplies, the city has good connections to restaurants, supermarkets, and bakeries; they are located along the shuttle lines. Families benefit from discounted conditions and a child-friendly program on Family Day. Those traveling with children should ideally plan enough time to marvel at large vehicles, but also for breaks – shaded areas and refreshment points are designated. Another advantage of the Camp Area is the immediate feedback: manufacturers, outfitters, and travelers engage in conversation in the evenings, sharing practical knowledge about choosing tires, compressors, power supply, heating, or water filters. Many later renovation decisions or tours originate precisely here in the exchange.
Off-Road Course and Test Drives: Vehicles in Real Terrain
A unique selling point of Adventure & Allrad is the off-road course on the former military site. Instead of show areas in halls, visitors experience how all-wheel-drive vehicles behave on varied surfaces. The area offers rubble fields, gravel roads, mud and water crossings, as well as sand pits; depending on the course layout, up to about five kilometers of driving distance are possible. In marked zones, manufacturers present their models, demonstrating driving assistance systems, axle articulation, reduction gear, wading capability, and tire choice. Areas like Defender Island or other brand-specific course sections allow focused product presentations. For visitors, there are two ways to experience driving dynamics: either as a passive ride during manufacturer presentations or as active participation in test drives organized by exhibitors, some of which may incur costs, provided the respective provider allows it. Safety is the top priority: tracks are secured by trained personnel, and instructions regarding speed, seatbelt requirements, and restricted zones must be strictly adhered to. Those wishing to specify their own requirements – such as traveling with heavy setups on tracks – benefit from conversations with chassis and tire experts on-site, who explain vehicles at real obstacles. For photo and video enthusiasts, elevated spectator areas provide a good view of articulation sections and water crossings. A practical tip: If you want to compare several brands, note your impressions immediately after the drive, such as traction on slopes, response behavior of the locks, or the range of the reduction gear. This creates a reliable picture that helps later in the purchasing decision. Parallel to the course, workshops take place on stage that bridge the gap between theory and practice – from the correct tire pressure in sand to recovery tools like kinetic ropes or sand plates. The combination of live driving dynamics and in-depth advice makes the added value of the fair compared to purely digital formats.
Exhibitors, Lectures, and Workshops: Market Overview with Depth
With more than 400 exhibitors from around the world, Adventure & Allrad covers the entire spectrum of the off-road, caravanning, and overlanding scene. Visitors find manufacturers of 4x4 series vehicles alongside specialists for pick-up builds, expedition cabins, lightweight construction, energy and water systems, compressors, recovery equipment, outdoor kitchens, heating, cooling, and navigation. Travel and rally organizers present tours in deserts, highlands, or jungles, while clubs and communities invite networking. A focus in recent years has been the development towards efficiency and sustainability: solar solutions, lithium storage, efficient chargers, and smart controls can be found, as well as e-drives and hybrid concepts. In lectures of the series Fascination – Adventure – Travel, renowned speakers report on expeditions in remote regions, illustrated with photo and film sequences. Workshops address practical questions: How do you plan a long-distance tour away from dense infrastructure? How do you dimension power and water for autonomous travel? Which tires and what tire pressure are suitable for sand, gravel, or mud? Answers come from experienced travelers and technicians, sometimes directly at the vehicle. For exhibitors, the fair also offers exclusive formats such as the evening for exhibitors with networking and logistical services on-site. Visitors benefit from the density of contacts: Instead of weeks of individual appointments, several offers can be compared at the fair, test drives scheduled, and builds directly inspected. Those who want to take products home should consider transport logistics: For bulky goods like roof tents, a paid transport service to the visitor parking lot or the Camp Area is available during opening hours, which can be booked and paid for on-site. The mix of market overview, experience, and advice makes the fair visit effective – whether for the first roof tent purchase, the renovation of a pick-up, or the selection of an expedition truck.
History and Special Features of the Exhibition Grounds
Adventure & Allrad has been held since 1999, initiated by pro-log GmbH. The venue is a former US missile defense site in the Bad Kissingen district of Reiterswiesen. This site now forms an exclusive off-road area with a natural profile, which is among the most attractive test sites in Germany. The location in the nature reserve shapes visitor guidance: Access routes are strictly controlled, and driving and parking in the nature reserve is prohibited. Accordingly, the traffic concept relies on designated parking areas and shuttle buses. At the same time, the area has been continuously modernized over the past decades: buildings have been restored, sanitary facilities renewed, and infrastructure digitized. A dedicated microwave network ensures powerful Wi-Fi, and autonomous supply guarantees stable operation during large events. Over time, the fair has developed from a pure vehicle exhibition into a holistic experience that brings together technology, travel, and community. Renowned brands use the platform for premieres and customer dialogue, while the off-road community appreciates the authenticity of the format: vehicles move where they belong – in the terrain. This is complemented by the Camp Area, which becomes a meeting point for international travelers during the fair days. For the spa town of Bad Kissingen, the event is a recurring highlight: the city offers culture, gastronomy, and hospitality; the connection via motorway, train, and shuttle facilitates logistics. For visitors, the special history of the site means that they not only see products but experience technology in a functional context – from reduction gears and all-wheel-drive concepts to chassis tuning and tire choice. This intertwining of place, history, and use defines the character of Adventure & Allrad: institution, legend, cult – and at the same time a practical school for all who want to live off-road travel.
Sources:
Show moreShow less
Adventure & Allrad | Dates 2026 & Tickets
Adventure & Allrad in Bad Kissingen has been the European Mecca for off-road vehicles, overlanding, and mobile travel for years. On an area of around 110,000 square meters above the spa town, the scene gathers to experience 4x4 series vehicles, pick-ups, individually built expedition vehicles, tents, accessories, and innovations from sustainability to e-mobility. The next edition will take place from June 4 to June 7, 2026. A well-thought-out traffic concept with free visitor parking and continuously running shuttle buses ensures a relaxed arrival and departure. Legendary is the Camp Area on the Saalewiesen, where globetrotters from all over the world come together. On the extensive off-road course with rubble, mud, water, and sand, manufacturers showcase their vehicles in real terrain, while lectures and workshops provide know-how – from route planning to vehicle technology to outdoor cooking. Those seeking the authentic 4x4 feeling will find the complete range here: live, approachable, and dusty.
Dates, Tickets, and Program 2026
The most important key data first: Adventure & Allrad 2026 runs from Thursday, June 4, to Sunday, June 7, in Bad Kissingen. The organizer will officially communicate the ticket pre-sale for 2026 starting in spring, allowing last-minute planners to book in time. For visitors, this means: Check the travel chain early, choose preferred fair days, and plan the online purchase in the official shop. Based on experiences from previous years, tickets included free visitor parking as well as the free shuttle bus between parking areas, Camp Area, and exhibition grounds; 2026-specific conditions will be confirmed in due time by the organizer. Those traveling with family should also mark the family day: On Sunday, June 7, 2026, a family-friendly program awaits with activities such as face painting and a drawing competition, and special family tickets apply; children up to and including eight years have free admission. The fair program itself focuses on diversity: In addition to vehicle premieres and product innovations, topics range from roof tents, awnings, and chassis to energy management, water treatment, and safety equipment to travel offers. Accompanying lectures in the series Fascination – Adventure – Travel delve into expeditions and long-distance travel, for example in deserts, high mountains, or Arctic regions. Workshops take place both centrally and at booths; there, manufacturers and outfitters provide practical insights, for example, on recovery techniques, tire pressure management, or storage and interior construction concepts. The complete list of exhibitors, the site plan, and the detailed stage schedule will be made available online before the fair starts. Tip: If you want to specifically speak to individual brands and outfitters, prioritize appointments in the morning or late afternoon when the aisles are a bit emptier. For spontaneous purchases, it is also worth checking transport services for bulky goods that can be booked during opening hours.
Arrival, Parking, and Shuttle: Relaxed to the Fair
The exhibition grounds are located in a nature reserve above Bad Kissingen, and from this follows a central rule: It is not possible to drive directly to the grounds with your own vehicle. Instead, day visitors head to the designated, free parking areas and use the continuously running shuttle buses. From the north or south, the A7 motorway (exit Bad Kissingen/Oberthulba) is recommended, from the east the A71 (exit Bad Kissingen/Oerlenbach). From the exits, it is only a few minutes to the city. It is important to consistently follow the signage within Bad Kissingen and not to rely on navigation devices; this directs traffic specifically to the parking areas and avoids congestion. Designated stops in the shuttle network include the visitor parking lot P1 In der Au at the airport and P2 at Kasernenstraße. Additional stops are located in the city center (Ludwigsbrücke), at Knaus Campingpark (Bismarckstraße), at Bad Kissingen train station, and at the Camp Areas. The buses run continuously during opening hours, and boarding is possible at all stops. Additionally, a special shuttle is available for people with disabilities. Bicycles are not permitted on the exhibition grounds; there are parking facilities at the exit. Those arriving by train travel via the ICE hubs Würzburg or Fulda and switch to regional transport to Bad Kissingen. Shuttle buses take visitors directly to the entrance from the train station. Air travelers can reach Bad Kissingen via the airports of Frankfurt/Main, Nuremberg, or Erfurt; the driving time by car is approximately 90 minutes each. For pilots, the airport in der Au offers the option to land close to the fair and switch to the shuttle there. In principle, parking in the nature reserve and on access roads is strictly prohibited by authorities. The designated parking areas are free and designed for the expected visitor flows, ensuring that the combination of signage and shuttle provides a stress-free and environmentally friendly arrival.
Camp Area: Overnight, Community, and Long-Distance Travel Meetings
Parallel to the fair, the Saalewiesen in Bad Kissingen transforms into the Camp Area – an internationally attended long-distance travel meeting that enjoys cult status in the off-road scene. Here, Unimogs, Hanomags, and expedition trucks stand alongside pick-ups with living cabins and bush taxis; travelers exchange routes, repair tips, favorite spots, and border experiences. The Camp Area is not just a parking space but a vibrant community that expands the fair visit with evenings around the campfire and spontaneous encounters. Arrival and entry are signposted from the entrance of Bad Kissingen, with access located Im Lindes. Prior reservation of parking spaces is not possible; allocation is handled by the team on-site from the Wednesday before the fair begins. Those who do not wish to camp should please park in the visitor parking lots; there are no parking facilities for day guests in the Camp Area. The combination of visiting the fair and overnight stays in the Camp Area is doubly worthwhile: Discover the new products on the grounds in the morning, attend lectures in the afternoon, and share impressions with like-minded people in the evening – many visitors describe this mix as a special value of Adventure & Allrad. Practically: The free shuttle connects the Camp Area and the exhibition grounds at frequent intervals, making every station easily accessible even without a vehicle. For supplies, the city has good connections to restaurants, supermarkets, and bakeries; they are located along the shuttle lines. Families benefit from discounted conditions and a child-friendly program on Family Day. Those traveling with children should ideally plan enough time to marvel at large vehicles, but also for breaks – shaded areas and refreshment points are designated. Another advantage of the Camp Area is the immediate feedback: manufacturers, outfitters, and travelers engage in conversation in the evenings, sharing practical knowledge about choosing tires, compressors, power supply, heating, or water filters. Many later renovation decisions or tours originate precisely here in the exchange.
Off-Road Course and Test Drives: Vehicles in Real Terrain
A unique selling point of Adventure & Allrad is the off-road course on the former military site. Instead of show areas in halls, visitors experience how all-wheel-drive vehicles behave on varied surfaces. The area offers rubble fields, gravel roads, mud and water crossings, as well as sand pits; depending on the course layout, up to about five kilometers of driving distance are possible. In marked zones, manufacturers present their models, demonstrating driving assistance systems, axle articulation, reduction gear, wading capability, and tire choice. Areas like Defender Island or other brand-specific course sections allow focused product presentations. For visitors, there are two ways to experience driving dynamics: either as a passive ride during manufacturer presentations or as active participation in test drives organized by exhibitors, some of which may incur costs, provided the respective provider allows it. Safety is the top priority: tracks are secured by trained personnel, and instructions regarding speed, seatbelt requirements, and restricted zones must be strictly adhered to. Those wishing to specify their own requirements – such as traveling with heavy setups on tracks – benefit from conversations with chassis and tire experts on-site, who explain vehicles at real obstacles. For photo and video enthusiasts, elevated spectator areas provide a good view of articulation sections and water crossings. A practical tip: If you want to compare several brands, note your impressions immediately after the drive, such as traction on slopes, response behavior of the locks, or the range of the reduction gear. This creates a reliable picture that helps later in the purchasing decision. Parallel to the course, workshops take place on stage that bridge the gap between theory and practice – from the correct tire pressure in sand to recovery tools like kinetic ropes or sand plates. The combination of live driving dynamics and in-depth advice makes the added value of the fair compared to purely digital formats.
Exhibitors, Lectures, and Workshops: Market Overview with Depth
With more than 400 exhibitors from around the world, Adventure & Allrad covers the entire spectrum of the off-road, caravanning, and overlanding scene. Visitors find manufacturers of 4x4 series vehicles alongside specialists for pick-up builds, expedition cabins, lightweight construction, energy and water systems, compressors, recovery equipment, outdoor kitchens, heating, cooling, and navigation. Travel and rally organizers present tours in deserts, highlands, or jungles, while clubs and communities invite networking. A focus in recent years has been the development towards efficiency and sustainability: solar solutions, lithium storage, efficient chargers, and smart controls can be found, as well as e-drives and hybrid concepts. In lectures of the series Fascination – Adventure – Travel, renowned speakers report on expeditions in remote regions, illustrated with photo and film sequences. Workshops address practical questions: How do you plan a long-distance tour away from dense infrastructure? How do you dimension power and water for autonomous travel? Which tires and what tire pressure are suitable for sand, gravel, or mud? Answers come from experienced travelers and technicians, sometimes directly at the vehicle. For exhibitors, the fair also offers exclusive formats such as the evening for exhibitors with networking and logistical services on-site. Visitors benefit from the density of contacts: Instead of weeks of individual appointments, several offers can be compared at the fair, test drives scheduled, and builds directly inspected. Those who want to take products home should consider transport logistics: For bulky goods like roof tents, a paid transport service to the visitor parking lot or the Camp Area is available during opening hours, which can be booked and paid for on-site. The mix of market overview, experience, and advice makes the fair visit effective – whether for the first roof tent purchase, the renovation of a pick-up, or the selection of an expedition truck.
History and Special Features of the Exhibition Grounds
Adventure & Allrad has been held since 1999, initiated by pro-log GmbH. The venue is a former US missile defense site in the Bad Kissingen district of Reiterswiesen. This site now forms an exclusive off-road area with a natural profile, which is among the most attractive test sites in Germany. The location in the nature reserve shapes visitor guidance: Access routes are strictly controlled, and driving and parking in the nature reserve is prohibited. Accordingly, the traffic concept relies on designated parking areas and shuttle buses. At the same time, the area has been continuously modernized over the past decades: buildings have been restored, sanitary facilities renewed, and infrastructure digitized. A dedicated microwave network ensures powerful Wi-Fi, and autonomous supply guarantees stable operation during large events. Over time, the fair has developed from a pure vehicle exhibition into a holistic experience that brings together technology, travel, and community. Renowned brands use the platform for premieres and customer dialogue, while the off-road community appreciates the authenticity of the format: vehicles move where they belong – in the terrain. This is complemented by the Camp Area, which becomes a meeting point for international travelers during the fair days. For the spa town of Bad Kissingen, the event is a recurring highlight: the city offers culture, gastronomy, and hospitality; the connection via motorway, train, and shuttle facilitates logistics. For visitors, the special history of the site means that they not only see products but experience technology in a functional context – from reduction gears and all-wheel-drive concepts to chassis tuning and tire choice. This intertwining of place, history, and use defines the character of Adventure & Allrad: institution, legend, cult – and at the same time a practical school for all who want to live off-road travel.
Sources:
Adventure & Allrad | Dates 2026 & Tickets
Adventure & Allrad in Bad Kissingen has been the European Mecca for off-road vehicles, overlanding, and mobile travel for years. On an area of around 110,000 square meters above the spa town, the scene gathers to experience 4x4 series vehicles, pick-ups, individually built expedition vehicles, tents, accessories, and innovations from sustainability to e-mobility. The next edition will take place from June 4 to June 7, 2026. A well-thought-out traffic concept with free visitor parking and continuously running shuttle buses ensures a relaxed arrival and departure. Legendary is the Camp Area on the Saalewiesen, where globetrotters from all over the world come together. On the extensive off-road course with rubble, mud, water, and sand, manufacturers showcase their vehicles in real terrain, while lectures and workshops provide know-how – from route planning to vehicle technology to outdoor cooking. Those seeking the authentic 4x4 feeling will find the complete range here: live, approachable, and dusty.
Dates, Tickets, and Program 2026
The most important key data first: Adventure & Allrad 2026 runs from Thursday, June 4, to Sunday, June 7, in Bad Kissingen. The organizer will officially communicate the ticket pre-sale for 2026 starting in spring, allowing last-minute planners to book in time. For visitors, this means: Check the travel chain early, choose preferred fair days, and plan the online purchase in the official shop. Based on experiences from previous years, tickets included free visitor parking as well as the free shuttle bus between parking areas, Camp Area, and exhibition grounds; 2026-specific conditions will be confirmed in due time by the organizer. Those traveling with family should also mark the family day: On Sunday, June 7, 2026, a family-friendly program awaits with activities such as face painting and a drawing competition, and special family tickets apply; children up to and including eight years have free admission. The fair program itself focuses on diversity: In addition to vehicle premieres and product innovations, topics range from roof tents, awnings, and chassis to energy management, water treatment, and safety equipment to travel offers. Accompanying lectures in the series Fascination – Adventure – Travel delve into expeditions and long-distance travel, for example in deserts, high mountains, or Arctic regions. Workshops take place both centrally and at booths; there, manufacturers and outfitters provide practical insights, for example, on recovery techniques, tire pressure management, or storage and interior construction concepts. The complete list of exhibitors, the site plan, and the detailed stage schedule will be made available online before the fair starts. Tip: If you want to specifically speak to individual brands and outfitters, prioritize appointments in the morning or late afternoon when the aisles are a bit emptier. For spontaneous purchases, it is also worth checking transport services for bulky goods that can be booked during opening hours.
Arrival, Parking, and Shuttle: Relaxed to the Fair
The exhibition grounds are located in a nature reserve above Bad Kissingen, and from this follows a central rule: It is not possible to drive directly to the grounds with your own vehicle. Instead, day visitors head to the designated, free parking areas and use the continuously running shuttle buses. From the north or south, the A7 motorway (exit Bad Kissingen/Oberthulba) is recommended, from the east the A71 (exit Bad Kissingen/Oerlenbach). From the exits, it is only a few minutes to the city. It is important to consistently follow the signage within Bad Kissingen and not to rely on navigation devices; this directs traffic specifically to the parking areas and avoids congestion. Designated stops in the shuttle network include the visitor parking lot P1 In der Au at the airport and P2 at Kasernenstraße. Additional stops are located in the city center (Ludwigsbrücke), at Knaus Campingpark (Bismarckstraße), at Bad Kissingen train station, and at the Camp Areas. The buses run continuously during opening hours, and boarding is possible at all stops. Additionally, a special shuttle is available for people with disabilities. Bicycles are not permitted on the exhibition grounds; there are parking facilities at the exit. Those arriving by train travel via the ICE hubs Würzburg or Fulda and switch to regional transport to Bad Kissingen. Shuttle buses take visitors directly to the entrance from the train station. Air travelers can reach Bad Kissingen via the airports of Frankfurt/Main, Nuremberg, or Erfurt; the driving time by car is approximately 90 minutes each. For pilots, the airport in der Au offers the option to land close to the fair and switch to the shuttle there. In principle, parking in the nature reserve and on access roads is strictly prohibited by authorities. The designated parking areas are free and designed for the expected visitor flows, ensuring that the combination of signage and shuttle provides a stress-free and environmentally friendly arrival.
Camp Area: Overnight, Community, and Long-Distance Travel Meetings
Parallel to the fair, the Saalewiesen in Bad Kissingen transforms into the Camp Area – an internationally attended long-distance travel meeting that enjoys cult status in the off-road scene. Here, Unimogs, Hanomags, and expedition trucks stand alongside pick-ups with living cabins and bush taxis; travelers exchange routes, repair tips, favorite spots, and border experiences. The Camp Area is not just a parking space but a vibrant community that expands the fair visit with evenings around the campfire and spontaneous encounters. Arrival and entry are signposted from the entrance of Bad Kissingen, with access located Im Lindes. Prior reservation of parking spaces is not possible; allocation is handled by the team on-site from the Wednesday before the fair begins. Those who do not wish to camp should please park in the visitor parking lots; there are no parking facilities for day guests in the Camp Area. The combination of visiting the fair and overnight stays in the Camp Area is doubly worthwhile: Discover the new products on the grounds in the morning, attend lectures in the afternoon, and share impressions with like-minded people in the evening – many visitors describe this mix as a special value of Adventure & Allrad. Practically: The free shuttle connects the Camp Area and the exhibition grounds at frequent intervals, making every station easily accessible even without a vehicle. For supplies, the city has good connections to restaurants, supermarkets, and bakeries; they are located along the shuttle lines. Families benefit from discounted conditions and a child-friendly program on Family Day. Those traveling with children should ideally plan enough time to marvel at large vehicles, but also for breaks – shaded areas and refreshment points are designated. Another advantage of the Camp Area is the immediate feedback: manufacturers, outfitters, and travelers engage in conversation in the evenings, sharing practical knowledge about choosing tires, compressors, power supply, heating, or water filters. Many later renovation decisions or tours originate precisely here in the exchange.
Off-Road Course and Test Drives: Vehicles in Real Terrain
A unique selling point of Adventure & Allrad is the off-road course on the former military site. Instead of show areas in halls, visitors experience how all-wheel-drive vehicles behave on varied surfaces. The area offers rubble fields, gravel roads, mud and water crossings, as well as sand pits; depending on the course layout, up to about five kilometers of driving distance are possible. In marked zones, manufacturers present their models, demonstrating driving assistance systems, axle articulation, reduction gear, wading capability, and tire choice. Areas like Defender Island or other brand-specific course sections allow focused product presentations. For visitors, there are two ways to experience driving dynamics: either as a passive ride during manufacturer presentations or as active participation in test drives organized by exhibitors, some of which may incur costs, provided the respective provider allows it. Safety is the top priority: tracks are secured by trained personnel, and instructions regarding speed, seatbelt requirements, and restricted zones must be strictly adhered to. Those wishing to specify their own requirements – such as traveling with heavy setups on tracks – benefit from conversations with chassis and tire experts on-site, who explain vehicles at real obstacles. For photo and video enthusiasts, elevated spectator areas provide a good view of articulation sections and water crossings. A practical tip: If you want to compare several brands, note your impressions immediately after the drive, such as traction on slopes, response behavior of the locks, or the range of the reduction gear. This creates a reliable picture that helps later in the purchasing decision. Parallel to the course, workshops take place on stage that bridge the gap between theory and practice – from the correct tire pressure in sand to recovery tools like kinetic ropes or sand plates. The combination of live driving dynamics and in-depth advice makes the added value of the fair compared to purely digital formats.
Exhibitors, Lectures, and Workshops: Market Overview with Depth
With more than 400 exhibitors from around the world, Adventure & Allrad covers the entire spectrum of the off-road, caravanning, and overlanding scene. Visitors find manufacturers of 4x4 series vehicles alongside specialists for pick-up builds, expedition cabins, lightweight construction, energy and water systems, compressors, recovery equipment, outdoor kitchens, heating, cooling, and navigation. Travel and rally organizers present tours in deserts, highlands, or jungles, while clubs and communities invite networking. A focus in recent years has been the development towards efficiency and sustainability: solar solutions, lithium storage, efficient chargers, and smart controls can be found, as well as e-drives and hybrid concepts. In lectures of the series Fascination – Adventure – Travel, renowned speakers report on expeditions in remote regions, illustrated with photo and film sequences. Workshops address practical questions: How do you plan a long-distance tour away from dense infrastructure? How do you dimension power and water for autonomous travel? Which tires and what tire pressure are suitable for sand, gravel, or mud? Answers come from experienced travelers and technicians, sometimes directly at the vehicle. For exhibitors, the fair also offers exclusive formats such as the evening for exhibitors with networking and logistical services on-site. Visitors benefit from the density of contacts: Instead of weeks of individual appointments, several offers can be compared at the fair, test drives scheduled, and builds directly inspected. Those who want to take products home should consider transport logistics: For bulky goods like roof tents, a paid transport service to the visitor parking lot or the Camp Area is available during opening hours, which can be booked and paid for on-site. The mix of market overview, experience, and advice makes the fair visit effective – whether for the first roof tent purchase, the renovation of a pick-up, or the selection of an expedition truck.
History and Special Features of the Exhibition Grounds
Adventure & Allrad has been held since 1999, initiated by pro-log GmbH. The venue is a former US missile defense site in the Bad Kissingen district of Reiterswiesen. This site now forms an exclusive off-road area with a natural profile, which is among the most attractive test sites in Germany. The location in the nature reserve shapes visitor guidance: Access routes are strictly controlled, and driving and parking in the nature reserve is prohibited. Accordingly, the traffic concept relies on designated parking areas and shuttle buses. At the same time, the area has been continuously modernized over the past decades: buildings have been restored, sanitary facilities renewed, and infrastructure digitized. A dedicated microwave network ensures powerful Wi-Fi, and autonomous supply guarantees stable operation during large events. Over time, the fair has developed from a pure vehicle exhibition into a holistic experience that brings together technology, travel, and community. Renowned brands use the platform for premieres and customer dialogue, while the off-road community appreciates the authenticity of the format: vehicles move where they belong – in the terrain. This is complemented by the Camp Area, which becomes a meeting point for international travelers during the fair days. For the spa town of Bad Kissingen, the event is a recurring highlight: the city offers culture, gastronomy, and hospitality; the connection via motorway, train, and shuttle facilitates logistics. For visitors, the special history of the site means that they not only see products but experience technology in a functional context – from reduction gears and all-wheel-drive concepts to chassis tuning and tire choice. This intertwining of place, history, and use defines the character of Adventure & Allrad: institution, legend, cult – and at the same time a practical school for all who want to live off-road travel.
Sources:
Upcoming Events
No events found
Frequently Asked Questions
Reviews
Fran Jo (Stromer / StromAir)
3. July 2025
Well-organized parking, but very long wait times for the shuttle bus in the blazing sun. The displayed vehicles are very expensive, as is the equipment. Vehicles in the price range > 150,000 euros. Very diverse exhibition. The entrance fee is high. The exhibition area is an old military training ground. Fits very well with the fair. There were also off-road rides. Highlight was an old Tatra. Also a MAN Kat 1 4x4. MB Unimog also plowed through the terrain. Aside from the mentioned limitations, I recommend it.
Michael Karl
29. June 2025
Complete sensory overload. So many exhibitors, there's something for everyone. Organization is perfect, from the parking lot to the bus shuttle service. The only thing I found outrageous were the prices for drinks, that was extortion.
Bernhard Ritter
20. June 2025
Huge fair and exhibition. Super organized and informative. The staff is very friendly and helpful. Parking spaces, shuttle buses, and other infrastructure are available.
Bernd Kleiner
13. June 2024
Cool specialized fair for individual campers. Unfortunately, the event is bursting at the seams... Complicated parking and shuttle situation. Overwhelmed food stations. Confusing exhibition area.
Lisa Wu
5. June 2024
The parking situation was very good and already well signposted from the highway exit. The shuttle buses then took us to the fair. This also worked smoothly, and the buses were well marked depending on where you parked, so we knew exactly where to go. The fair itself is a true adventure and a paradise. There was so much to see and discover. Great consultations, nice conversations, and very well organized. We had a fantastic day there and couldn't stop marveling. The fair is definitely worth a visit, and the longer drive was more than worth it. Insta:#flockeontour2.0